Reverse Sales Engineering takes the guesswork out of growth by analyzing what works first. By starting from closed-won deals and working backward, we design repeatable sales systems rooted in evidence, not assumption.
Most sales strategies start with assumptions about what should work. Reverse Sales Engineering flips that approach — it starts with what already works and builds backward from there.
By analyzing your closed-won deals, we identify the patterns, behaviors, and conditions that led to success. Then we reverse-engineer those insights into a repeatable, scalable sales system that your entire team can execute with confidence.
This evidence-based methodology eliminates guesswork, reduces wasted effort, and accelerates growth by focusing on what's proven to convert.
We analyze your closed-won deals to identify common patterns: buyer personas, pain points, decision criteria, sales cycles, and engagement touchpoints that consistently lead to success.
We identify the specific behaviors, messaging, and tactics that differentiated winning deals from lost opportunities — revealing what truly drives conversion in your market.
We translate those insights into a repeatable sales playbook: qualification frameworks, messaging templates, objection handling scripts, and engagement sequences that mirror your best deals.
We continuously refine the system based on new data, ensuring your sales process evolves with market conditions and maintains peak performance over time.
Instead of guessing what might work, you're building on what already works — reducing risk and accelerating results.
By codifying the behaviors and tactics of your best deals, you create a playbook that any rep can execute with confidence.
New hires learn from proven patterns, not trial and error — cutting onboarding time and improving early performance.
When your entire team follows the blueprint of your best deals, conversion rates naturally improve across the board.
Gather comprehensive data on closed-won deals: CRM records, call recordings, email threads, and stakeholder interviews.
Identify common threads across winning deals: buyer profiles, pain points, decision criteria, objections, and engagement patterns.
Translate insights into actionable frameworks: qualification criteria, messaging templates, objection responses, and engagement sequences.
Equip your sales team with the new playbook through structured training, role-playing, and real-world application.
Test the system with a subset of your team, gather feedback, and refine the approach before full rollout.
Roll out the system across the entire team and continuously optimize based on performance data and market feedback.
Analyzing closed-won deals to create playbooks improves win rates
Structured onboarding and AI coaching can cut ramp-up time (best-case: 50%)
Building processes from past wins helps shorten cycles modestly
Let's analyze your closed-won deals and design a repeatable sales system that turns your best deals into your standard process.
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